In 2007, Nickelodeon signed an agreement with Sony to collaborate on music and shows, birthing iconic shows like Big Time Rush and Victorious.īy marketing a Nickelodeon TV band for real-life audiences, Big Time Rush blurred the lines of reality so that the fictionalized personalities of Kendall, Logan, James and Carlos became conflated with their real personalities. In hopes of creating their own cash cow, Nickelodeon adapted Disney’s wildly successful made-for-TV celebrity model, fusing shows and celebrities to capitalize on both TV and music. While it’s sad to think that a lot of our favorite childhood shows were specifically geared toward a high-yield profit, these musical sitcoms constituted a golden era of childhood television. The success of “The Monkees” proved that the made-for-TV music model worked, and Disney Channel’s “Hannah Montana,” - which aired a year prior to the announcement of Big Time Rush - proved that the model could still generate revenue decades later. The made-for-TV group would eventually find huge success on the real world stage, topping the Billboard charts in 1987 and selling millions of albums throughout their careers. One of the most beloved shows of our generation is itself a product of nostalgia: Scott Fellows, the creator of the “Big Time Rush” Nickelodeon series, was partly inspired by a sitcom from the 1960s called “The Monkees.” Similar to “Big Time Rush,” “The Monkees” revolved around four male friends striving for superstardom as a rock and roll band. The members of Big Time Rush starred in a Nickelodeon musical comedy series of the same name, which chronicled the misadventures of four hockey players from Minnesota who move to Hollywood in hopes of making it “big time” as America’s next boy band sensation. Originally formed in 2009, Big Time Rush is an American pop music boy band composed of Kendall Schmidt, James Maslow, Logan Henderson and Carlos PenaVega. The announcement and timing of Big Time Rush’s official comeback on Twitter in July 2021 couldn’t have been more perfect: In a pessimistic post-pandemic world, Gen Z has found optimism in many of their favorite childhood TV shows, owing largely to platforms like TikTok and YouTube to further spread their obsession. Big Time Rush is back, riding the wave of nostalgia sweeping over Gen Z.
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